Don’t Send a “Cold Call” Email to Get Sales

cold email2For the umpteenth time today, I received a “cold call” email proposal from a company offering SEO services.

I don’t know why in this day and age of social media, companies still buy lists and send these emails out. This seems like a really dumb way to turn “leads” into sales. I can’t imagine their ROI is very good. In fact, I bet it’s less than 1 percent. Hardly worth the effort!

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