There are several reasons why you should consider creating videos for business. You can quickly communicate your message to an audience with video. When you create an interesting, unique, high-quality video, it will stimulate strong feelings within the audience. But to put it simply, video marketing helps you make the sale. Eighty-five percent of consumers have said they’re more likely to make a purchase after viewing a product video.
Since video can have such a big impact on your prospect, it’s important to take time to create a video that offers useful information to your audience. Matt Aunger recently wrote an article for the Buffer blog in which he shared a 5-step process for creating valuable videos.