Top 5 Reasons Why E-mail Should Still be a Part of Your Marketing Strategy

Email Marketing
By Alan Lucas of
A lot of companies are starting to go away from e-mail marketing and just get into blogging because of how much bad reputation email marketing gets. People have a ton of new spam filtering programs. The truth is, e-mail marketing might not be as effective as it was 10 years ago, but it still has plenty of value and is still a viable marketing tool. We are going to cover the top 5 reasons as to why you should still have e-mail marketing in your strategies. 

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3 Easy Ways to Get Ideas for Your Company Blog

By Gloria Rand

blog ideasStuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:

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The Golden Rule of Blogging

Golden rule of bloggingOne of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.

Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs.

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5 Reasons Why Your Business Needs an Editorial Calendar

Editorial Calendar Ever since Google’s Panda update, content marketing has become all-important since businesses have been told that they need to come up with original content for their websites. But the challenge lies in creating that content. If you don’t have a plan in place, you may find yourself struggling to come up with ideas for the next week’s blog post or your company newsletter.

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