How to Make a Blog Compelling with Images

You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

But know what else can make your blog compelling? Images!

In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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5 Ways to Get Better at SEO

By Felix Tarcomnicu
SEO

SEO remains an important aspect of building your online presence. Compared to its earlier days, the principles of SEO have undergone refinement and regulation as the search engines have decided to crack down on abusive practices.

Search engines, particularly Google, are focused on providing its users the best in User Experience. It will not hesitate to penalize those who resort to techniques that are designed to mislead Internet searchers.

Despite these regulations, SEO is a powerful tool that properly wielded can greatly improve your search rankings. It is a constantly evolving process which means you can always get better at it.

Here are five ways to get better at SEO:

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How to Attract More Readers for Your Company Blog

Imagine the impact on your small business if you could attract more readers to your company blog.

More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need.

The challenge with blogging is that you not only need to provide great content, you also need to have a great blog title! That’s because 8 out of 10 people will read a blog title or headline, but only two people will actually click through to read the article.

Why don’t more people click?

Because the article title didn’t compel them too!

In today’s podcast, I share seven different types of blog article titles that you can implement to get people to read your article.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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3 Major SEO Mistakes that Keep Bloggers from Attracting Readers

SEO mistakesDo you want to get more web traffic to your blog? Of course you do! After all, more traffic means more readers. And, if you’re blogging for business, more potential customers!

In order to attract more readers, you first need to make sure that you’re not making one of these 3 major SEO mistakes:

#1: No keyword research – This is an essential step! It’s important to use the keywords your readers are using to search for your blog article topic. This will ensure your blog article shows up in the search results. You don’t have to do keyword research each time you write an article. If your blog focuses on a particular subject area, do some keyword research every two weeks or at least once a month. This way you can stay current on the most popular searches. Then you can use those phrases in your article.

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8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

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How Regular Blogging Helped Boost Monthly Page Views for Elegant Custom Images

monthly page viewsThink blogging is a waste of time for your small business?

Think again!

I was able to help an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.

Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.

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5 Ways to Repurpose Blog Articles to Get Leads

repurpose blog articles One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!

I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.

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