How Internet Marketing is Like a Marathon

marathon mktg picIf you’re going to engage in internet marketing to promote your company’s products and services, you need commitment, flexibility and patience. Characteristics that also come in handy if you’re training for a marathon. I speak from experience. Last Sunday, I completed the 2014 Walt Disney World Marathon.

I didn’t finish in the top ten. Heck, I didn’t even finish in the top 1,000. I was out on that course for over 8 hours (counting the 45 minutes waiting in the corral to start the race!) but I finished. And more importantly, I raised more than $1700 for the Leukemia & Lymphoma Society, got my Mickey Mouse medal, and basked in the pain and glory of joining an elite group of people who have completed multiple marathons. (Yep, I’m a glutton for punishment. This was my 2nd marathon.)

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How Your Blog Can be Successful without being Perfect

blog dec 18
By Gloria Rand

One reason many small business owners tell me they don’t want to blog is because it takes too long to get the article perfect.

If that’s your excuse, get over it!

Write from the Heart

Your blog doesn’t have to be perfect. It just needs to be honest. Write from the heart and don’t worry so much about grammar and spelling. It’s the message that matters.

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Toilet Paper Entrepreneur Gives Bad Advice about Online Marketing

Toilet Paper Entrepreneur
By Gloria Rand

If you’re a small business owner, you may have read The Toilet Paper Entrepreneur, or seen its author Mike Michalowicz on CNBC’s The Big Idea with Donny Deutsch. The book is a no-holds-barred primer on starting a business.

I read Mike’s other book, The Pumpkin Plan, a year ago and enjoyed it thoroughly. But I had never gotten around to reading TPE until yesterday.

Full disclosure – I’m still not done with it. But one bit of advice stuck in my craw and I knew I had to write a blog article about it.

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3 Creative Ways to Use Facebook Embedded Posts

Facebook embedded posts
By Gloria Rand

Have you added any Facebook embedded posts to your website or blog yet? I’ve included a couple of my Facebook posts in this blog, and recently wrote an article about why it’s a smart idea to do so.

In this article, I want to explore the idea further. After giving it some thought, I’ve come up with a few creative ways to use the feature to promote other people’s Facebook pages.

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What is Inbound Marketing and Why Should I Care?

By Gloria Randinbound marketing

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

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3 Easy Ways to Get Ideas for Your Company Blog

By Gloria Rand

blog ideasStuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:

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The Golden Rule of Blogging

Golden rule of bloggingOne of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.

Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs.

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