By John Mathews Digital marketing has become an essential tool …
Facebook is getting ready to make another news feed change … again!
The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.
Sounds great, right?
Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising.
By Gloria Rand
If you thought it was tough managing Facebook Edge Rank to get your posts noticed by your fans, wait until you hear about the News Feed Algorithm. Let’s just say, things have gotten a whole lot more complicated.
There are now a billion people using Facebook every month, and 128 million use it every day in the U.S. Facebook is now using a wide variety of signals to try to ensure that users see the content they want every day.
By Gloria Rand
Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, and how to fix them:
1. Building poor quality backlinks – Link building is an important part of online marketing, but it’s not the “be all and end all” as my mother used to say. Some unscrupulous SEO firms tout the importance of backlinks, but they charge you a fortune to acquire poor quality links from spam websites, irrelevant sites or sites built solely for the purpose of exchanging links. The problem with this strategy is that it can do more harm to your business website than good, especially in the post-Google Penguin era.