I recently wrote how Facebook has tweaked its news feed algorithm. As a result, plain status updates don’t get the news feed reach that they once did. I’ve found that reach has been down across the board, no matter what type of post I share – link, photo or status update.
But there is hope. I tried a couple of strategies recently that did increase the reach. One involved sharing the following post on my personal Facebook page:
Facebook has tweaked its news feed algorithm… again. This time, the change should benefit Page Admins by increasing engagement with their fans.
The social networking giant has been studying how people interact with status updates. They found that when people see more text status updates on Facebook from their friends, they write more status updates themselves. But that wasn’t the case with text status updates from pages.
As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.
Facebook has realized that posts from Pages behave differently than posts from friends in the news feed. So, the company is working to improve its ranking algorithms to do a better job of differentiating between the two types.