How to Test Your Emails to Engage Subscribers [INFOGRAPHIC]

email campaignEmail marketing is one of the best and most cost-effective ways for a small business owner to nurture leads, build a brand and generate sales. Whether you’re publishing an enewsletter on a regular basis, sharing information about educational events, like a webinar or announcing a special sale, email works! But… it only works effectively if you are testing your emails to make sure they engage subscribers. That means testing subject lines, send times, and calls to action.

Testing can be confusing. There are A/B tests you can run and multi-variate testing. The folks at EmailMonks have put together an infographic that offers some guidelines on how to help you achieve winning email test results.

Read more

Top 10 Reasons NOT to Use LeadPages (and One Reason to Jump Onboard!)

LeadPagesHave you heard about LeadPages? The company touts itself as The “Internet’s Easiest ‘Next Generation’ Lead Generation Platform.” Big talk, right? The proof is in the pudding.

Here are my Top 10 Reasons why you should NOT use LeadPages:

1. You have enough leads already. Why use a product that lets you build an awesome looking landing page using proven high-converting sales templates? Not you! You’re already making enough money to maintain a lifestyle that makes Donald Trump envious, right?

Read more