Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.
Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth.
How Solopreneurs Are Using Instagram
Instagram has over 600 million active users each month. It’s evolved from a personal photo-sharing app into one of the most powerful ways that solopreneurs engage with their customers.
Instagram lets solopreneurs share photos and videos related to their business and personal brand.
The app’s functionality makes it easy to provide useful information to prospective customers, give a behind-the-scenes look at your business, and share testimonials from the people who’ve already benefited from working with you.
Creating an Instagram strategy lets you share new content on a consistent basis, which is essential for positioning you as a leader in your industry.
Original Content is Key for Instagram Marketing
One of the best ways to maximize your Instagram marketing is to post original content. Some solopreneurs make the mistake of using stock photos that aren’t unique or compelling.
It’s best to use photos and videos that you’ve taken personally. This ensures that your business is represented in the best way possible and results in content that’s unique to your brand.
You can include perspectives on your industry or add your own thoughts to your Instagram posts to enhance the value that your content provides.
[bctt tweet=”Add your own thoughts to your Instagram posts to enhance your content’s value.”]
The more unique to your business a post is, the more it supports your branding efforts while building trust among your audience.
Using hashtags places your content in the feeds that are specific to a given topic or trend while ensuring that your posts appear in front of your target audience. But you have to know how to use hashtags to get the best results.
Choose hashtags that are relevant to your business and look for those that are already being used in your local community.
[bctt tweet=”Choose hashtags that are relevant to your business.”]
If you want to connect with other industry leaders, use hashtags like #solopreneur or #entrepreneur. This makes it easy to build relationships and create new opportunities for marketing your products or services to new audiences.
Your business name can be used as a hashtag to make it easy for those who are already familiar with your brand to follow your content. Hashtags can also be included in your profile to improve your visibility in search results.
Being Responsive on Instagram
Simply broadcasting your content isn’t enough to maximize your Instagram marketing. You must also be responsive to comments, likes, and other feedback from your followers.
This increases your engagement and builds relationships that ultimately lead to future sales. You can build your online network by engaging with the content of others. This is especially useful when interacting with other industry leaders.
Being responsive to your followers helps you promote your other marketing efforts. Instagram is an effective tool for generating traffic to your website, webinars, and offline events.
[bctt tweet=”Being responsive to your followers helps you promote your other marketing efforts.”]
Solopreneurs are using a variety of social media platforms to market their businesses. Instagram is an ideal choice for providing visual-based content that gives your viewers a deeper look into your business.
Understanding how to use Instagram helps you acquire new customers, build your brand, and provide greater value to the people you serve.