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Social Networking Sites Attract Women Product Buyers

If women are the target market for your products – you better get onto a social networking site, quick!

eMarketer.com reported today that the new edition of SheSpeaks “Annual Social Media Study” has found that 80% of female Internet users said they had become a fan of a product or brand on a social network.

Plus, 72% had learned about a new product or brand, or joined a group around one.

But even more significant, one-half of female Internet users had bought a product because of a social network.  And they’re more receptive to advertising too. 30% of women are willing to look and click through on an ad, compared to just 13% in 2008.

Women aren’t just going online to research purchases anymore. The study found that they are more comfortable using social media to research and buy products.

Marketers should recognize that social media offer a tremendous opportunity to reach and engage women, and influence their buying decisions.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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