A colleague of mine complained recently that he didn’t think LinkedIn was useful for generating leads. Maybe you’ve felt the same way. Just imagine how your business would change if you started getting leads from fellow LinkedIn users delivered straight to your email inbox.
You can if you sign up for an account with OPPRTUNITY. (And no, I did not mispell the word “opportunity.”) How does it work? You log in with your LinkedIn account* (or sign up using your email address) and OPPRTUNITY grabs what it needs to create your account including location, image, etc. Then, you choose one of three reasons why you’re using the service: to secure leads, to find job opportunities or job candidates. The answer will determine what opportunites the service sends your way.
*NOTE: As of May, 2014 – LinkedIn no longer lets OPPRTUNITY users use their credentials to log in to the service. You must use (or create an account) with your email address.
Next, you have to choose from over 500 industry and skill sets to let the network know what you and/or your business is all about. Then, you tell OPPRTUNITY what your business needs and/or who you like to partner with. Or, in the case of employment – what types of jobs or candidates you are looking for.
Once you’ve done all that, OPPRTUNITY scans its database of registered members for opportunities happening in your region each day, and sends alerts to your inbox and mobile phone. The service also gives you multiple ways to communicate with the lead, including email, phone, skype and more.
You’ll get 3 leads per month for free, 10 leads per month for $30, and unlimited leads for $50 per month.
So, is it worth it? I’m not paying for the service yet. Most of the emails I’ve gotten lately have been encouraging me to upgrade to unlock additional leads. Of the free leads I have received, most haven’t panned out, until recently. A fellow OPPRTUNITY user contacted me and after a couple of discussions, we’ve decided to partner up to create an online marketing course. She’s a web designer with email and social media expertise, which compliments my copywriting and social media expertise! I’m really excited to be working with her. You’ll be hearing more about this new project in the months ahead.
I almost forgot a new feature that OPPRTUNITY launched that I’m going to try out. You can import the email addresses for your LinkedIn contacts and OPPRTUNITY will search through those contacts to find potential leads for your business. If you don’t want to spend a lot of time searching on LinkedIn for prospects, OPPRTUNITY can be a useful tool. Although, you do have to pay to get unlimited leads. But if the lead generates enough business for you, it could be worth the cost.
Will you give OPPRTUNITY a try? Let me know what you think in the comments section below.
Image courtesy: freedigitalphotos.net / imagerymajestic