Have you ever run a marathon? If so, you know it takes a lot of preparation and training to be ready on race day to complete a 26.2 mile course. I know from experience. I am proud to say that I have completed two marathons in my lifetime. (Both of them were after the age of 40!) Even though I am not an elite runner by ANY stretch of the imagination, I was committed to following through. I didn’t want to have wasted months of training only to fall short at the finish line.
That’s the attitude you need to have in business when it comes to online marketing. As a small business owner, you have to be willing to put in the time and effort to be successful, as I explain in today’s podcast.
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You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further resources relevant to this episode:
Social Media Marketing Lessons from Diana Nyad