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Mobile Ads Stand to Benefit from Apple’s iPad

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Whether you think the iPad is the greatest thing since sliced bread, or just another over-hyped product, Apple’s new device is sure to please the mobile advertising industry.  They’ve been laboring to optimize their ads and websites for the tiny screen sizes of smart phones. But the iPad’s 9.7 inch screen should make it much easier to see traditional display ads, such as those seen on magazines or TV episodes.  Plus, the iPad offers the personalization and geo-locational features of a smart-phone.

However, one downside of the iPad is its inability to support Adobe Flash, the software many online ads rely on. As a result, mobile marketers who use Flash won’t be able to adapt their existing ads. They will have to develop new kinds of ads to reach iPad users.

On the other hand, users will be able to download applications for the iPad, creating similar advertising opportunities to those found with the iPhone.  Apple had recently announced plans to buy Quattro Wireless, a mobile advertising platform. Analysts say that deal makes much more sense for Apple now due to the increased market for mobile ads for the iPad.

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About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

2 thoughts on “Mobile Ads Stand to Benefit from Apple’s iPad”

    • Yea, that seems to be the consensus out there. Why no Flash? But I was talking to some friends this morning, and they seem thrilled with the iPad. I’m sure lots of people will be waiting in line to get one.

      Reply

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