I do a Google alert for the keyword “SEO” so I can keep aware of the latest search engine optimization news, and to get ideas for writing blog articles. (This is a good strategy to use when you want to search for news in your industry.)
I came across an article this morning that reminded me of something that happened early on in my SEO career. I had to optimize a website, and I noticed that whoever had worked on it before included some misspelled words in the meta tag titles and in the copy. I thought that was strange at the time, and corrected the misspellings. But I since learned that intentionally misspelling words is a strategy that some “SEO experts” employ.
In reviewing the matter, I’ve come up with 3 reasons why it’s “ok” to misspell keywords. Actually, I’m kidding. These are three reasons why you shouldn’t bother!
1. Misspelling words makes your site look unprofessional. If you’re selling a product or service online, don’t you want your website to look professional? Of course you do! That’s why you spend the money hiring a web designer and a copywriter to make the images and copy look good and convey to your target audience why they should do business with you. So, why on earth would you ruin that look with misspellings?
2. Google’s automatic correction feature makes the strategy pointless. People do make mistakes when typing in a search query, but if you’re trying to optimize your site for artificial grass and constantly spell the word “artifical.” You’re wasting your time, and jeopardizing your efforts to win business. (See point #1.)
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