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3 Reasons Why It’s Ok to Misspell Your Website’s Keywords

I do a Google alert for the keyword “SEO” so I can keep aware of the latest search engine optimization news, and to get ideas for writing blog articles. (This is a good strategy to use when you want to search for news in your industry.)

I came across an article this morning that reminded me of something that happened early on in my SEO career. I had to optimize a website, and I noticed that whoever had worked on it before included some misspelled words in the meta tag titles and in the copy. I thought that was strange at the time, and corrected the misspellings. But I since learned that intentionally misspelling words is a strategy that some “SEO experts” employ.

In reviewing the matter, I’ve come up with 3 reasons why it’s “ok” to misspell keywords. Actually, I’m kidding. These are three reasons why you shouldn’t bother!

1. Misspelling words makes your site look unprofessional. If you’re selling a product or service online, don’t you want your website to look professional? Of course you do! That’s why you spend the money hiring a web designer and a copywriter to make the images and copy look good and convey to your target audience why they should do business with you. So, why on earth would you ruin that look with misspellings?

2. Google’s automatic correction feature makes the strategy pointless.
People do make mistakes when typing in a search query, but if you’re trying to optimize your site for artificial grass and constantly spell the word “artifical.” You’re wasting your time, and jeopardizing your efforts to win business. (See point #1.)

3. Google will penalize you!
Google’s webmaster tools blog says point blank, “It isn’t a wise idea to stuff a site’s content with every typo imaginable. It’s also not advisable to hide this or any other type of content using JavaScript, CSS or similar techniques. These methods are in violation of Google’s Webmaster Guidelines and we may take appropriate action against a site that employs them.”

If you’d like to learn more about SEO Basics for your Business, sign up for my FREE webinar on April 26.


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

4 thoughts on “3 Reasons Why It’s Ok to Misspell Your Website’s Keywords”

  1. Good points, and a surprising ‘twist’ as Debbie said!

    On the one hand, I could see how a company would want to catch all possible searches – even those that are misspelled – but on the other hand, at the end of the day it just makes your site look unprofessional. Who wants to entrust their marketing campaign to a company that apparently can’t use spell check or proofread its own site? And as you pointed out, Google will automatically search for the correct version of your keywords anyway.

    Also like that your title exemplifies another important aspect of good social media marketing – an attention-grabbing title!

    Keep up the good work!

    • Thanks for the compliment. Glad you appreciate the title too. I’ve always wanted to try that tactic, and I’m glad to see it works! Taking a “controversial” stand on a subject in a blog title, but then turning it on its head is a good way to get attention!



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