In this episode, we’re talking with Bree Kuryk about the benefits of applying Human Design to your business. Bree is a certified human design & gene keys business coach and a Certified Online Business Manager® as well as the host of the Frequency and Flow podcast.
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Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition. She shares why human design is a great tool for strengthening your intuition and creating a business you’re obsessed with running.
On this episode of the Live. Love. Engage. podcast:
- Bree explains how she got interested in human design
- Why Human Design is also called the Science of Differentiation
- The different cultures and tools that make up Human Design
- How Human Design can help you approach conversations and relationships
- What to do to get started learning about your own human design chart
- Why it’s important to know what your authority is in human design
- What the different human design types mean
- Bree issues a warning about the original human design literature
- How Bree applies human design when working with her business clients
- What gene keys have to do with marketing and branding
- The link between human design/gene keys and your intuition
- Why it’s beneficial to be in a formal or informal mastermind
- What Bree is curious about right now in her business
Connect with Bree
Free Human Design Chart lookup: www.myhumandesign.com/
Free Human Design Chart lookup: www.jovianarchive.com/
Bree’s website: www.breekuryk.com
Bree’s podcast: Frequency and Flow
Quick Links:
- Join the Live. Love. Engage. Community
- Intuitive Business Coaching
- The Live. Love. Engage. Book
- Support the Podcast with BuyMeACoffee.com
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TRANSCRIPT
Gloria Grace Rand:
Namaste. I am delighted to be with you again for another edition of Live Love, engage, and, uh, joining me on the show today is a lovely young woman who is gonna talk to us all about human design and her name is Bree Kuryk. So welcome to Live Love Engage Bree.
Bree Kuryk:
Thank you so much. I’m so happy to be here.
Gloria Grace Rand:
Well, I’m really excited about having you on because, uh, I, I know a little bit about human design from years ago, but I’m gonna let me share with our audience those of you who are listening and those watching on YouTube, uh, why I have put you on today. So she is a, uh, five one splenic projector, which she’ll explain later. Um, podcaster certified human design and Gene Keys business coach, a certified online business manager and beach lover. Me too. Um, with over 15 years of marketing experience, distilling all of the online business best practices and trends into clearly articulated strategies, her clients of all sizes industries and Bree has realized her passion of examining the deeper purpose behind different tactics to help you find the most aligned way to build your business by tapping into your own intuition, which is something I absolutely recommend as well, cuz I think that’s the best way for us to be able to, number one, just interact in life. But absolutely, it definitely helps us with our business. So I wanted to start off today in asking you what got you interested in human design and then maybe also explain a little bit about what that is as well for those who are listening and are like, uh, what is, what is that, what is she talking about?
Bree Kuryk:
Bree Kuryk:
I mean, it was very, very stressful. I was working in, um, like a digital marketing agency. So advertising is like a very stressful situation and it just wasn’t what I was really passionate about. Um, and so I kind of, you know, like had that typical like, what am I doing? What, like if what I thought I wanted is absolutely not what I wanted, what do I actually want? Like had that thought process going on at the same time I’ve always been, I’ve, I’m just a student of life, like love learning things. I used to be known as like the trivia queen. My, some of my friends still call me. I’m someone who just loves to learn and loves to learn about a lot of things. So things like personality tests and things like that always captured my attention. Um, but I also always took ’em with a grain of salt.
Bree Kuryk:
Like the ones where you’re at answering questions about yourself,
Bree Kuryk:
I was like, I knew that I was a projector before I even looked up my own chart. And I felt just very, it was very interesting. I just felt seen, I felt very known. And then of course, being the student of life that I am, I went to Google and like looked up a bunch of stuff and that just kickstarted my whole journey with things. And I, um, you know, for a very long time was kind of just studying human design on my own and kind of like being the thing, beautiful thing about human design, which I’ll get more into in a second. But it’s, it’s also called the science of differentiation. And so the whole purpose of it is to approach things like it gives you guidance, but ultimately you approach things as an experiment and like, well, okay, this is interesting, does this work for me?
Bree Kuryk:
Like, it gives you guidance and you get to play with things and see what works for you. Um, it kind of gives you that framework. And so I was kind of doing that in my own little bubble, you know, like within my own life and wasn’t really talking to a lot of people about it except maybe some online friends
Bree Kuryk:
And then things kind of went from there, um, in terms of what human design is. So human design, like I kind of alluded to it, is called the science of differentiation. It is a combination, it’s a, a system of a bunch of tools that we all might be familiar with, like astrology, the Kabbalah Tree of Life, the Indian chakra system, and what’s the one I’m oh, Chinese I Ching. I’m like, which one am I missing? Did I list four? Yeah, that’s four.
Bree Kuryk:
So it’s like just su for a science nerd like me, it just was amazing to just, there’s so many layers to it, but ultimately, um, what it, it tells you, it basically when you look up this, this chart for yourself, it is a blueprint of the energy, your like energetic blueprint. It tells you things like what your strengths are, it tells you where potential shadows are, like places you can do shadow work. It tells you how your aura and your energy like can interact with other people so that you can be more aware of like how to approach conversations and relationships. And, um, and it just gives you, it kind of gives you guideposts. So one of the big things like if you’re just getting started, it does tell you, like, it gives you, what do you call it, guidepost for maybe what feels like it’s in alignment or how to know when you’re feeling out of alignment.
Bree Kuryk:
And then it gives you a system to kind of work through that so that you can, you know, it’s like, it’s like personal development, like guidelines so that you can kind of see that and make corrections and adjustments along this journey that we’re all on, um, that are more unique to you. And of course, like I said earlier, it’s the science of differentiation. It’s an experiment, so it kind of is, it’s just a system to play in and see, you know, feel out and experiment with what works for you, what doesn’t work for you, you know, what shadows pop up in these situations and things like that. So there’s a lot to be done. I’m barely brushing the surface, but there, the good thing about it is that it is, there’s very many, there’s layers and layers deep. I’ve been studying it now for, oh gosh, six years. I’m coming up on six years of like studying it pretty deeply and there’s still more things for me to learn all the time, but at the same time, there’s definitely things like areas you can just start with and they give you like a running head start without getting to in the weeds as well. So that’s what I like about it, is that it’s easy to kind of poke your head in and just test it out. But if you do wanna go deep, there’s plenty to learn.
Gloria Grace Rand:
Well this is very helpful to me because it’s, it’s, I like the fact that it, that it does, it comes from different cultures, but I also am a geek too. I mean, I love like learning about the brain and I love, you know, delving into like quantum mechanics and things like that. So now you’re making me wanna like, I need to start doing some more research
Bree Kuryk:
And
Gloria Grace Rand:
Start making it up because that’s like ticks all of my boxes
Bree Kuryk:
Yeah, so the very first step is to just look up your chart. And there’s a couple sites that do it for free so you don’t, or maybe you put in an email address, but, um, I can give you the links. It’s like my human design. There’s one on jovian archive. I can give you links that you could put in the show notes where it’s just free, like easy to do. But once you know that, so there you’ll get a whole thing, you’ll get a chart that looks like a human, you’ll get a whole bunch of details like all over it. And the, the things that I always tell, um, people to start with. So the very first thing is actually to start with what’s called your authority. And in human design, your authority is super important because it is your, call it your, uh, like aligned decision making.
Bree Kuryk:
Like it helps you navigate decisions. And so there’s seven different types of authority, and I’m not gonna get into all of them, but essentially it says like, what is the way for you to make decisions that are aligned for yourself? There’s things like using essentially your emotions. There’s things like using your gut instinct. There’s things like what I have is called splenic authority. So that’s like an intuitive knowing that comes in really quick and makes no sense. But there’s, there’s seven different types of those. And so understanding, just like tapping into, okay, how do I know this is an aligned decision for me or not? Like that’s always a great starting point because it that just knowing how to make those decisions in a way that is aligned is always a good starting point. And then from there, um, so the most, like the highest level to start out with human design is there’s actually five different types.
Bree Kuryk:
There’s manifestors, manifesting generators, generators, projectors and reflectors. And each of those types has basically like its purpose in society. Um, so for example, I’ll just run through these like very quick, but yeah, so like a generator is the builder of the collective. A manifesting generator is kind of an in is more of the innovator. Um, the manifestor is a visionary, a projector, that’s what I um, and you’re the manifesting generator, you’re the innovator. Um, I’m a projector so I’m more of like the integrator or the guide and then reflectors are like predicter like an oracle for the collective and there’s a lot more detail. But basically for each of these types, you know, there’s it, you have a specific aura, so there’s guidance, there’s what’s called your strategy. Um, so as a manifesting generator, uh, your yours is to wait to respond as a projector, mine is to wait for an invitation.
Bree Kuryk:
But then there’s also what is called your signature and your not self and your signature is like your sign, your guidepost, that you’re in alignment and your not self is your sign that something’s out of alignment. So I recommend the first three that I recommend starting with are just the authority, what we talked about, that decision making and then just getting in touch with that signature and that not self for your type that is like, yay, I’m on the right path or nope, something needs to change
Gloria Grace Rand:
Yeah, so well tell me a little bit more about, so what, cuz you said now that you’ve been studying this for, for like six years. So beyond going to Google, who else do you like study with like a type of coach or something? Is there, are there places that actually like teach this in detail?
Bree Kuryk:
Mm-hmm.
Gloria Grace Rand:
Absolutely. Yeah.
Bree Kuryk:
So, um, so I still work with her and I do have like kind of a um, like a, I call it a mastermind type community, like not an official mastermind, but just some friends that maybe that went through this training also that we kind of just like bounce ideas and um, ask for feedback on for these things. So, um, there’s, I mean there’s lots of different, you know, beyond just what’s free on Google. There’s lots of different courses and programs and things like that. But um, it, and the fun thing about human design is it’s a science and an art. So I think for anyone that’s looking to explore more about it, um, finding someone that you resonate with, um, and finding some, you know, it’s like finding where it’s more of the looking at the growth rather than, well actually what I feel really compelled to say right now is in some of the original literature of human design, some of the things can be taken negatively or you might like, or if you’re just learning about it, you might be like, Ugh, I really wanted to be this type, but I’m this, this type and you might feel really bad about it.
Bree Kuryk:
And because some of the language out there and especially some of the original language is kind of negative or paints things in a bad light and at least my approach and many of the people that I work with is that you are uniquely designed and you are perfectly designed. And so everything was intentional. Like it’s not like you were just given this like garbage design or type or anything. And so, um, so everything that you’re looking at, like it is, everything you have is a gift and yes, that include those gifts include some shadows that you need to work through, but everything is a gift. And so if you are just like looking or on Instagram or Googling things, like try to find someone who has that approach to it rather than saying, oh, you have this that’s bad, you know, or whatever way of saying it. So,
Gloria Grace Rand:
Absolutely. Yeah. Well I appreciate you saying that cuz it Yeah, it does. We need to be able to appreciate that. Yeah, I do believe we’re, we are all created it in a perfect with, with perfectly, perfectly imperfect at times. So, so it’s okay to be able to acknowledge that, um, there are different aspects of us, as you say, the shadows and things like that. So, um, but yeah, I like your way of looking at it, of being able to look at the more optimistic versions and to be able to see, yeah, these are some areas that you need to work on, but it’s not all, not all negative. So talk to us a little bit about now working with a client. So let’s say, you know, how does this then apply to someone to be able to help them with, uh, you know, either their personal life or their business? How does that, knowing their human design, how does that help and and or how do you help clients in that?
Bree Kuryk:
Bree Kuryk:
So something’s really, they’re like, oh, with this, you know, this feels really frustrating right now. I’m like, oh, frustration. Like, you know, that means something’s out of alignment for, you know, you as a generator or manifesting generator. So let’s dig into that a little bit. So kind of just like knowing their design and I always like will have it pulled up and then, so I’m kind of like guiding them through, okay, well then what can we do instead that feels better? And just kind of like guiding those business decisions, knowing what their design is or saying, Hey, right now in the transits, this is gonna be just a frustrating time in general, so maybe let’s not make any big decisions. Let’s kind of just, you know, um, and so guiding them in that way. So that’s like kind of one piece of what I do is like more longer term kind of just like integration, I would call it.
Bree Kuryk:
The other side of that, I, as I work with, um, business owners, entrepreneurs who are, um, really, cuz my background is a lot in marketing. So I have, um, a program and I do one-on-one work with people who are looking to really, so the cool thing, so human design is kind of like, it’s an operating manual, but when you also add in gene keys, which is similar, um, you get a lot, like, there’s a lot of like storytelling. And so I’ve used that, like what is in their design and their gene keys to help them come up with their brand strategy and their marketing strategy and to integrate that like uniqueness of their design into their brand so that they can stand out in a, in a crowd, you know, because that’s ultimately what will get. So it’s like, and it’s doing it in a way that is authentic to their own energy, working with their own energy instead of just saying like, okay, what differentiates me? Like the very traditional or like logical kind of like marketing. Like yes, I do that and I have that background in that, but I also infuse more of that energetic element of things so that it feels more exciting. Like it’s like the process is more exciting and also the result is more unique and authentic to them as well.
Gloria Grace Rand:
Yeah, and I can appreciate that and, and cuz it is so important to be able to stand out and it’s, it’s just a crowded marketplace and gets crowded, more crowded every day. So to be able to do that and, and have it in a way that does feel in alignment with you is so important because I, I know when I work with clients as well, it, if you are, if you’re not being true to you and if you’re maybe just trying to sound like somebody else, the people that you’re trying to attract, they’re gonna, they’re gonna see that anyway and you’re not gonna be able to attract them. So I like that you’re able to do that. Is there, um, any particular, um, challenge that you’ve run into when you’ve been trying to help clients with this?
Bree Kuryk:
Um, there’s a couple things that come to mind. I like, some of the biggest challenges I think are, well with anyone who’s getting to know their human design and then specifically like trying to incorporate that into their business is I think a lot of people learn a lot about their human design, but then the key piece is actually like integrating it and embodying it. And so some of the biggest challenges, especially when it comes to running a business, are like, people know, oh, this, they, I know this about my design, I know this, but then I’m also told that in order to have a successful marketing campaign, I need to do X, Y, and Z. But man, that feels awful. And so it, it’s kind of like that that roadblock of like knowing what might work or having an idea of what is best for someone and what is intuitively right for someone, and then hearing the noise of like, oh, this is a marketing best practice or a business best practice.
Bree Kuryk:
And so it’s like, I think a lot of what I do is help kind of tease out that being able to create like intuition led marketing strategy like through human, actually a big reason that I love human design and gene keys is it, it just helps you get in touch with your intuition. Ultimately, if I were to say in one sentence what it is is it helps you tap into your intuition more and more and trust yourself to make decisions using your intuition more and more. So it’s, I think that’s a big thing that kind of stalls people is like, okay, I know all these things about my design, but like, what does that mean in a business or personal context and like what does that actually look like?
Gloria Grace Rand:
Yeah, I I I can, I definitely can see that that is can be a challenge for, for clients and because it is, we, there is so much noise out there and it’s so hard to differentiate. Um, I mean I’ve been going through something myself and just was realizing that I was getting also caught up in the, oh, it’s not happening, it’s not happening as fast. And, and then it was like, okay, I had to let that go and just like, just get back to just talking about what it is that I like and, and what’s important and not worry about it. So, um, is there someone who’s, who maybe wants to do this type of work? Can they, or let’s say they’ve learned about themselves and, and even taking aside the, you know, saying, oh the marketing needs to be this way, but they wanna be able to follow their intuition. Is there any way still though, if they were to follow their intuition, let’s say that they could get it wrong?
Bree Kuryk:
Well, here’s my approach to mar like, this is kind of the fine line that I feel like I’m always treading as someone who has 15 years of actual like marketing experience, right? And someone who, you know, and then also someone who believes in intuition and following your intuition. And I think where people feel like they get it wrong is when things don’t happen as fast as they expect them to or they underappreciate the learning, like they see the failures and underappreciate the learnings. Because I think, and this is challenging, and I’m saying this from a place of, I’ve absolutely experienced this, I experience this all the time. Um, I, I am by no means immune to any of this, but I think
Bree Kuryk:
Or are you creating something that’s just successful tomorrow? And even though you know, this might not have been as success, you know, you might not have seen the result that you were expecting, but you learn something that is going to help you long term. Because for those of us here that are listening and myself and you included, we’re not just start like, we’re not starting a business to build ourselves another job. Like we want it to be something we love where we’re helping people. And so I, I personally believe there’s no way you can go wrong if you’re following your intuition and doing what you love and helping others in the best way that you can using the gifts that you have. And so sometimes that means in the short term, something might not turn out the way you expected, but if you take the step back and take the learnings from it, try to do things better, there’s no, and knowing that that expectation is the long term success and fulfillment, I don’t think there’s any way you can go wrong.
Gloria Grace Rand:
Yeah, that’s, and that’s sort of where I was coming to today,
Bree Kuryk:
Yeah. So, and let me, let me say for the second or third or fifth time, like, it’s not always easy to just admit that
Bree Kuryk:
Like, yes, you hear you need to post every day on Instagram or you need to do X, Y, and Z, but it’s like, if your goal is the long game, like what can you sustainably do for the long game? Because if you just do a bunch of things that you should do and then you burn out, there’s no way you’re gonna be able to continue for as long as you want or have the success that you want. So that’s kind of a, you know, it’s like there’s the spiritual and the the like the passion and the enthusiasm side of things. And then there’s the practical side of things with that too. With that long, having that long view.
Gloria Grace Rand:
Oh yeah, absolutely. Yeah, I, this, this is actually the second incarnation of this podcast because the first time around when I did it in 2015, it was all about online marketing. But I was told that um, you know, the best way to be successful is to, you know, if you can do a podcast every day, you know, or at least five days a week, you know, then you’ll grow it. And so that’s what I did for about nine months and um, and just burnt out on it. And I mean eventually, oh my God. Cause especially at the beginning I was just doing all the episodes and then I started getting smart and started interviewing people, but it was still every day, you know, five days a week and it was like, oh my gosh, now I should have paid more closer attention to the person I was uh, mentoring with because he would do like 10 minute episodes.
Gloria Grace Rand:
I think I was doing like, you know, 20 minutes or you know, sometimes longer. And so probably if I just done 10 minutes, it might have been easier, but oh well live and learn. It all worked out. It was good experience. And so when I decided to redo, you know, kind of bring the podcast back this idea, I’m like, okay, I’m gonna commit to once a week for now. I’m gonna do interviews for now and then I’ll start adding my own episodes in. Cuz it was like, I’m not gonna go down that road again. So thank you totally that
Bree Kuryk:
Yeah, of course I, I can relate in many ways. Um, I mean I have a podcast, I knew this is me like after learning, doing the Instagram, like all the other things and I was like, okay, like what can I actually commit to? And yes, maybe it’s a slight challenge, but it’s like not so much where, gosh you saying five podcasts a week. Like for anyone watching the YouTube, I’m like, my eyes just like bugged out when you said that, I was like, whoa, what a commitment.
Gloria Grace Rand:
I know, I know. Yeah. And I was editing them all myself as well. So,
Bree Kuryk:
So. Oh my goodness.
Gloria Grace Rand:
Now I even have an editor, so I’ve got smart by the way. Um, alright, I’ve got a cat here who wants to be in the podcast in
Bree Kuryk:
I love cats.
Gloria Grace Rand:
My siamese is usually he’s taking a nap and he woke up. So there we go.
Bree Kuryk:
Gloria Grace Rand:
Alright, we we’re, we’re near in the end here, but I do, I I like asking this question of my guests and um, cuz cuz it’s interesting to, to get the answers that come out. So what are you curious about right now?
Bree Kuryk:
Oh my everything
Bree Kuryk:
Um, so that like playing with that is what I’m really curious about right now. And um, I’m think I’m getting close to getting ready to sharing my like theory, I guess call it a theory or, or experiment on that. But um, it’s definitely kept me interested in just like pondering for quite a while recently. Yeah,
Gloria Grace Rand:
I I love that. Yeah, cuz I, I’ve sort of went through a similar thing cuz I have been, my business for years was SEO copywriting and then I started feeling this pull to be more get involved and more spiritual and I, and I kept trying to figure out how do I combine the two and, um, I, I’m sort of landing on, on a way to do it now, but, uh, but, but yeah, I, I can understand how you have been, um, you know, trying to, trying to integrate. So, so I’ll be curious to see what you come up with and how, what you find that reveal to the world. So I’ll be…
Bree Kuryk:
SEO’s another one that I kind of put in that bucket as well because there’s a very established science, like with analytics, data, SEO, there’s, there’s a pretty, I mean I know that algorithm always changes, but there’s pretty much a science to how to do that well. And so the thing that I love contemplating in general is like how do you infuse some of the magical into the science and, and do that in a way that’s more seamless so you’re not just thinking with your brain on, you know, one half of your brain or the other, how it’s more of like an integrated process. So I love that you mentioned SEO cause I’m like, oh, that’s another one that’s on my list to think about because it is one of those things where it’s like, yep, copy paste this science or this process. And while that’s cool and all, it’s like not that exciting because I do work with a lot of spiritual entrepreneurs who won’t even touch analytics, they won’t touch SEO. Like, they’re like, heck no. That is way too logical for me. I’m not a numbers person. And so my goal is to introduce it in a way that is applicable and a little bit more fun and spirited, like exciting to people no matter what stage or level you’re at and what you’re interested in.
Gloria Grace Rand:
Absolutely. Yeah. Well that’s why I liked SEO copywriting cuz it was like, I, like, I like, I like research too. So I loved finding the keywords, but then I like to be able to be creative and writing the copy in a way that actually makes people want to take action. And so that was, that was my fun thing and and I still enjoy doing that. So I, even as I’m doing coaching, but I also still, still like to do the writing. Yeah. So, um, oh my gosh, we have, we’ve covered a lot and yet I know scratched the surface at the same time,
Bree Kuryk:
Yeah, so I also have a podcast where I talk about just all things. There’s always some sort of human design and gene keys, but I also talk about just business, entrepreneurship, marketing strategy, things like that. It’s the Frequency and Flow podcast. You can find it anywhere. Um, and I also have, um, on my website I have a free workshop series that is great for people who are just wanting to kind of get started or understand human des like how to align your business in human design. And even if you’re new to human design, I do take you through like very quickly how to look up, I have a resource like how to Look up Your Chart and things like that. It’s called, the workshop series is called Human Design Marketing Strategy and Business Alignment. It’s just a couple different like workshop videos and a worksheet and things like that. And you can find that just any link wherever on my website or um, Bree Kuryk slash hello too.
Gloria Grace Rand:
All right, excellent. Well I will have all that information in the show notes so people can check that out. And, uh, this has been a delight and, and you’ve really, I really appreciate you enlightening me on, on human design personally. And so, like I said, I’m gonna do some more research on this now cuz I’m definitely more curious about going a little bit more into it. And so I appreciate that. So thank you so much for being with us today. I really, um, I’m glad that you were able to spend some time with us today.
Bree Kuryk:
Yeah, thank you so much for having me on. This has been such a fun conversation and you ask some great questions, so I really appreciate that too.
Gloria Grace Rand: