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How to Use Fan Content to Improve ROI [PODCAST]

Recently, I shared results of a social media marketing trends survey of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement.

How can you reconcile this dilemma?

One way, is to supplement your content with content supplied by your fans and customers.

In today’s podcast, I share five ways that businesses can use fan content to improve their return on investment.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

5 Ways to Use Fan Content to Generate ROI

Why Brands Lose Social Media Followers [INFOGRAPHIC]

How to Get More Facebook Likes within Minutes

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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