Recently, I shared results of a social media marketing trends survey of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement.
How can you reconcile this dilemma?
One way, is to supplement your content with content supplied by your fans and customers.
In today’s podcast, I share five ways that businesses can use fan content to improve their return on investment.
Podcast: Play in new window | Download
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You can listen to the episode above, or on iTunes
(where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode:
5 Ways to Use Fan Content to Generate ROI
Why Brands Lose Social Media Followers [INFOGRAPHIC]
How to Get More Facebook Likes within Minutes
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!