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Facebook Removes “Share” Feature from Third-Party App Posts

Facebook logoThey’ve done it again! Facebook has removed the “share” feature from posts that come from third-party apps like Hootsuite. The scuttlebutt says this is to cut down on spam. Many businesses use third party apps to schedule posts ahead of time. Removing this feature will make it difficult for businesses to get their content shared – which is a big component of showing up in the News Feed. Small business owners, in particular, don’t have time to be on Facebook 24 hours a day – monitoring their pages. But there are people who say, “Good! Facebook wasn’t intended for business.” Well, guess what, folks? Facebook sure likes those ad dollars that businesses bring in!

Third-party Workaround


Hootsuite and NetworkedBlogs have designed a workaround to this problem. In the picture below, you’ll see that Hootsuite has added its own “Share” button. However, these shares don’t get included in Facebook Insights.
Hootsuite Share Button for Facebook

Facebook’s Decision – Crazy Smart or Simply Dumb?


As a Facebook admin for several client pages, this move is puzzling to me. A couple months back, Facebook “fixed the bug” that was hurting the Edge Rank of third-party posts. But it seems as if there might be an internal war going on over the ability to schedule posts rather than interacting on Facebook in real-time.

My feeling is that if Facebook continues down this path, they will be sending businesses right into the arms of an anxiously awaiting Google+. I guess, as the saying goes, “time will tell.”

What do you think of this development? Please share your comments below and on my Facebook page! I’d love to hear from you there too. Visit www.fb.com/gloriarandcopywriter to become a fan. As an added incentive, I’m giving away a free website analysis to my 500th fan. I only need 7 more fans to get there, so you better hurry!

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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