Boost Your Visibility

Boost your visibility and get more clients in 30 minutes a day!

Click the button below to get The 30 Minute Plan for Boosting Your Visibility so you can start profiting online.

E-Mail Marketing Paying Off for Small Businesses

It’s a no-brainer that small businesses should reduce expenses during a recession to help maintain profitability.

But which expenses?  If you think marketing should be cut back, you couldn’t be more wrong! Marketing should be stepped up during bad economic times, so a company will be well-positioned to take advantage of the economic recovery.

A new study by Hurwitz & Associates, reported in, supports this theory as it relates to small businesses.  The
study found that two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending.  That compares with just 32% to 36% of businesses with flat or declining revenues.

The study also found that small businesses are keeping marketing costs in check by switching to cheaper, web-based tools such as social media, e-mail newsletters and search. E-mail in particular, is likely to remain a vital force for marketing.

The decision that small businesses need to make is whether to outsource their online marketing needs to freelance copywriters, or handle the work in-house.  The DIY (do-it-yourself) instinct may be “cheaper,” from a strict-cost standpoint, but it may wind up costing a company more in the long run due to the time spent on blog-writing, e-mail marketing campaigns, and social network management.


About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

Leave a Comment