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E-Mail Marketing Paying Off for Small Businesses

It’s a no-brainer that small businesses should reduce expenses during a recession to help maintain profitability.

But which expenses?  If you think marketing should be cut back, you couldn’t be more wrong! Marketing should be stepped up during bad economic times, so a company will be well-positioned to take advantage of the economic recovery.

A new study by Hurwitz & Associates, reported in, supports this theory as it relates to small businesses.  The
study found that two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending.  That compares with just 32% to 36% of businesses with flat or declining revenues.

The study also found that small businesses are keeping marketing costs in check by switching to cheaper, web-based tools such as social media, e-mail newsletters and search. E-mail in particular, is likely to remain a vital force for marketing.

The decision that small businesses need to make is whether to outsource their online marketing needs to freelance copywriters, or handle the work in-house.  The DIY (do-it-yourself) instinct may be “cheaper,” from a strict-cost standpoint, but it may wind up costing a company more in the long run due to the time spent on blog-writing, e-mail marketing campaigns, and social network management.


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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