Create High Converting Web Content That Sells

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How to Leverage Customer Testimonials for Sales

Video testimonials If a picture is worth a 1,000 words, how much is a video worth to your small business?

To quote MasterCard: “priceless.”

It’s especially so when that video is a customer testimonial. Reading testimonials on a website is one thing. Many people are so jaded, they think those quotes are fake.

But video… that’s another story! When someone sees a customer passionately describe why they like doing business with you, and why your product or service benefited them, that’s money in the bank!

Get Customer Testimonials at Events, Workshops

So, what’s the best way to get a customer testimonial? If you do events, like workshops and conferences, take some time near the end to ask attendees to give a video testimonial.

Or, call your customers and ask if they can spare a few minutes to record a video testimonial. Then, offer to meet at your customer’s office, so it’s not inconvenient for them. Ideally, try to shoot outdoors, since the lighting is usually better. Just make sure there are no shadows covering your client’s face!

Encourage Brief Comments from the Heart

As for the content itself, encourage your clients to be themselves, and emphasize that the video only needs to be 30 to 45 seconds long. That should be plenty of time to sing your company’s praises. 🙂

Once you have the videos recorded, make sure you display them on your website and upload to YouTube, so you get the maximum mileage from your efforts, and those of your customers!

Here’s an example of a video testimonial one of my clients did for me. The location wasn’t the greatest, because of the background noise. If I had to do it over again, I would have tried to find a quieter spot, and one with a little bit better lighting. So, please learn from my mistakes! 🙂 Comment below if you’re using video customer testimonials for your business.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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