There are several reasons why you should consider creating videos for business. You can quickly communicate your message to an audience with video. When you create an interesting, unique, high-quality video, it will stimulate strong feelings within the audience. But to put it simply, video marketing helps you make the sale. Eighty-five percent of consumers have said they’re more likely to make a purchase after viewing a product video.
Since video can have such a big impact on your prospect, it’s important to take time to create a video that offers useful information to your audience. Matt Aunger recently wrote an article for the Buffer blog in which he shared a 5-step process for creating valuable videos.
Here is a quick rundown of the steps:
1. Listen and understand your audience
2. Align with your brand goals
3. Create the content and make it resonate
4. Share. Share. Share again!
5. Measure. Analyze. Understand.
Since the information was so worthwhile, I thought it would be perfect to repurpose into an infographic. You can view it here: