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How to Create Valuable Videos for Business [INFOGRAPHIC]

creating videos for business There are several reasons why you should consider creating videos for business. You can quickly communicate your message to an audience with video. When you create an interesting, unique, high-quality video, it will stimulate strong feelings within the audience. But to put it simply, video marketing helps you make the sale. Eighty-five percent of consumers have said they’re more likely to make a purchase after viewing a product video.

Since video can have such a big impact on your prospect, it’s important to take time to create a video that offers useful information to your audience. Matt Aunger recently wrote an article for the Buffer blog in which he shared a 5-step process for creating valuable videos.

Here is a quick rundown of the steps:

1. Listen and understand your audience
2. Align with your brand goals
3. Create the content and make it resonate
4. Share. Share. Share again!
5. Measure. Analyze. Understand.

Since the information was so worthwhile, I thought it would be perfect to repurpose into an infographic. You can view it here:

videos for business

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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