How to Create a Perfect Landing Page for Your Business Website [Infographic]

landing page By Kristel Kinne

A landing page, as we all know, can be greatly beneficial to businesses, especially small businesses when it comes to capturing leads and increasing sales. However, for it to make an impact, it needs to have certain important elements in order for it to achieve a focused goal. As such, while an unoptimized landing page is one of the SEO mistakes, not incorporating important elements when creating a landing page is another mistake that you need to steer clear of.

A poorly designed landing page can be an expensive mistake that you can’t afford to make, especially if you are on a budget. Thus, to ensure that this doesn’t happen here is a complete guide on how to create a perfect landing page for your business website.

Read moreHow to Create a Perfect Landing Page for Your Business Website [Infographic]

8 Common Writing Errors that You Need to Avoid [INFOGRAPHIC]

writing errors
Written communication skills are highly underestimated as a powerful tool within business in a whole host of industries and business sectors. This is especially true in today’s booming digital world and with digital communication becoming much quicker and terminology becoming shorter. No matter how professional you or your business comes across in person, you can also come across as unprofessional (and lazy) if yourself or anyone in your business is making any of these common writing errors, which are listed in the infographic below.

It’s vital for new business owners, entrepreneurs and start-up companies to get the smaller details right at the start, since it can make a world of difference when it comes to your company reputation and growing success. From big presentations, important business documents and your company branding to your social media, website content and employee communications, it really is important to pay attention to the little details.

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How to Do Content Marketing when You don’t Feel Like it

procrastination and content marketingHave you ever had one of those days when you know you gotta “do content marketing,” but you just don’t feel like it?

I’ve been there.

Today, as a matter of fact!

Actually, it was more like SEO copywriting. My client wants me to write a page of content for his website to help with his google ranking, and as much as I knew it needed to get done, I just couldn’t get there. I wrote one sentence and surfed Facebook. Then I looked at my emails. Then I went downstairs to get a cup of tea.

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7+ Ways to Repurpose Old Content to Get New Leads

If you’ve been blogging for a long time, like me, you have probably published a lot of educational content in an effort to attract prospects for your business and get new leads.

People consume information in a variety of ways, so if you’re only writing blog articles, you’re missing out on the audience that only wants to watch videos, for instance.

My recommendation is to repurpose those blog articles, (or any other content you produce), so you can get more mileage out of them, and reach more people who will be interested in what you have to say.

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Why Your Business Needs a Mobile-Friendly Website Now

mobile friendly website

Have you been dragging your feet about creating a mobile-friendly website for your business? If so, STOP IT!

Sorry to be so blunt. But you can’t afford to ignore mobile devices anymore. They’re not going away people. In fact, 1.2 billion people worldwide access the Internet from a mobile device. That’s BILLION with a “B”!

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25+ Common SEO Mistakes to Avoid [INFOGRAPHIC]

By Jisha Shah

SEO is an effective tool through which you can achieve higher ranking and traffic for your website. However, not all SEO techniques can be beneficial. There are some search engine optimization tactics that can get your site penalized or worse yet, banned and thus, if you are unaware of what these tactics, then here is an infographic guide that highlights the top 25+ SEO mistakes to avoid.

SEO Mistakes

SEO mistakes, if not rectified, can adversely affect your site’s ranking & traffic. Plus, it can lead to higher bounce rate resulting in low sales & conversion rate. Moreover, search engines frown upon methods that results in poor user experience and therefore, fixing these mistakes immediately is important, if you want your site to be a user-friendly as well as search engine friendly platform.

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Cashing in on Halloween Sales [INFOGRAPHIC]

Halloween is right around the corner. Businesses that sell costumes and candy are poised to cash in big, as total Halloween sales are expected to hit $8.4 billion this year, up from $6.9 billion in 2015.

Halloween sales infographic

But what if you don’t sell Halloween-themed merchandise? As the following infographic from The Shelf suggests, your business can still generate sales from the holiday, if you get a little creative.

Even if you don’t sell Halloween products, you can still share Halloween-themed posts, images and videos on social media. That’s what I’m doing – sharing a Halloween-themed infographic! 🙂

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Top SEO Mistakes Small Business Owners Should Avoid [INFOGRAPHIC]

Struggling to attract your ideal client to your website? There are some top SEO mistakes you could be making. Search engine optimization is not easy to master even for SEO professionals. If you’re a small business owner who has optimized your own website, it’s normal to make a few mistakes. After all, Google is always changing their algorithms and it’s not easy to keep up.

top SEO mistakes

But there are some basic strategies that when mastered can help you stand out in the search engine ranks from your competitors.

On Thursday, October 20th at 1 pm ET, I will be conducting a free training call where I will share 5 Massive SEO Mistakes that Keep Small Business Owners from Attracting Your Ideal Clients… and How to Avoid Them.

Read moreTop SEO Mistakes Small Business Owners Should Avoid [INFOGRAPHIC]

2016 Back to School Marketing Guide [INFOGRAPHIC]

It may still be August, but back to school season is in the air! Well…technically it’s been wafting around for a few months now, as many retailers whip their campaigns out as early as the 4th of July holiday.

back to school marketing guide

As shown in the infographic below, the first days of school varies widely across the country, which is why this season can span several months. And because of this extended marketing season, buying habits can vary greatly depending on the supply. For example, retailers sell the most notebooks and calculators in July. By August, snacks and food lead the way.

Read more2016 Back to School Marketing Guide [INFOGRAPHIC]