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2016 Back to School Marketing Guide [INFOGRAPHIC]

It may still be August, but back to school season is in the air! Well…technically it’s been wafting around for a few months now, as many retailers whip their campaigns out as early as the 4th of July holiday.

back to school marketing guide

As shown in the infographic below, the first days of school varies widely across the country, which is why this season can span several months. And because of this extended marketing season, buying habits can vary greatly depending on the supply. For example, retailers sell the most notebooks and calculators in July. By August, snacks and food lead the way.

Back to school shopping can be a huge opportunity for retailers. This $828 billion retail shopping season is the second largest in the US, second only to the so called “winter holidays” that begin around Thanksgiving and wrap up at New Years.

Want to know more insights about back-to-school season? Read on below!

The Shelf

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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