It may still be August, but back to school season is in the air! Well…technically it’s been wafting around for a few months now, as many retailers whip their campaigns out as early as the 4th of July holiday.
As shown in the infographic below, the first days of school varies widely across the country, which is why this season can span several months. And because of this extended marketing season, buying habits can vary greatly depending on the supply. For example, retailers sell the most notebooks and calculators in July. By August, snacks and food lead the way.
Back to school shopping can be a huge opportunity for retailers. This $828 billion retail shopping season is the second largest in the US, second only to the so called “winter holidays” that begin around Thanksgiving and wrap up at New Years.
Want to know more insights about back-to-school season? Read on below!