Gloria Grace Rand

Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

Time Management Tips for Social Media [INFOGRAPHIC]

time management tips

time management tips When it comes to social media marketing, one thing small business owners struggle with is time management. Tips and strategies are what people ask me for the most. I understand the struggle There are so many options for social networking today. Social media was hard enough to manage when it was just Facebook, Twitter and LinkedIn to worry about. But now, there’s Google+, Pinterest, Instagram… not to mention YouTube, SnapChat, etc.

Here’s my first piece of advice: Pick one social media platform to start. Then, make sure it’s a platform that your prospects and customers use! For instance, LinkedIn is great for B2B companies. But if your business is more visual, like a travel agency, then by all means, use Pinterest or Instagram.

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Why Meta Tags are Important for Search Engine Marketing

meta tags and search engine marketing

meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

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Top Social Networking Sites for Video [INFOGRAPHIC]

top social networking sites for video

top social networking sites for videoAre you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.

If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.

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Don’t Send a “Cold Call” Email to Get Sales

cold email2For the umpteenth time today, I received a “cold call” email proposal from a company offering SEO services.

I don’t know why in this day and age of social media, companies still buy lists and send these emails out. This seems like a really dumb way to turn “leads” into sales. I can’t imagine their ROI is very good. In fact, I bet it’s less than 1 percent. Hardly worth the effort!

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What is SEO and How Does it Help My Company?

what is SEO

what is SEO When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”

My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.

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Did You Realize that You’re a Brand?

personal branding

personal brandingBy Barb Wade (Reprinted with permission)

As a consultant, expert, coach, or thought leader, your brand is YOU.

These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

Why is it so important?

Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

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