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Apple iPod and iPhone Users May be Forced to Listen to Advertising

[picapp src=”0600/a0f3aea6-389e-48fb-943d-9a7ef5a5c14d.jpg?adImageId=7606739&imageId=608009″ width=”234″ height=”160″ /] Marketers may soon have a new captive audience for their advertisements: iPod & iPhone users.

A British newspaper reported Tuesday that Apple has filed a patent for an “enforcement routine” software.  It’s believed that the technology for this application would force users to watch or listen to commercials, which they would be unable to skip past.

The report said that users could be required to answer questions about the advertisements to make sure they listened and fully understood them. In addition, iPod users could be asked to press certain button combinations to allow them to continue listening to music.

This software would be a boon for Apple, since it could help cut the costs of some of its best selling products. And it would certainly be a golden opportunity for advertisers, since the iPod and iPhone are such popular items.

My knee-jerk reaction to this news as a consumer was, “Oh, no. Not more advertising.”  But then I remembered that I’m in the business of helping companies make money online so, “Way to go, Apple! Whoo-hoo!”

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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