Social media will be the top priority over search engine optimization for 45% of marketers this year, according to a recent emarketer.com survey. With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media. MarketingVox recently put together a list of 8 tools to help assess social media metrics:
Google Analytics – This free tool lets you track incoming links and the activities of the users they send.
Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.
PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.
HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.
Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.
Tweetlevel – The PR firm Edelman came up with this tool to measure a person’s importance on Twitter. Besides taking into account how many followers a Twitter user has, it places more importance on whether the Twitter user actively participates within the community, and how much trust people have in what the user is saying.
Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote. **Note: As of 2019, Twitalyzer has been discontinued. Click here to find some alternatives.
Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.