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5 Tips for Making a Successful Video Blog

Video blogOne of the best ways you can market your business is with a video blog. Videos enable you to connect with your target audience in a more personal way because they can see and hear you, get a sense of your personality and hopefully, come to like and trust you as a result.

Creating a successful video blog involves more than just picking up a Flip Camera and recording. Here are a few tips to keep in mind before you start:

1. Steady Cam – If you plan to sit in front of a camera and speak to your audience, don’t hold the camera in your hand. Set it down on a flat surface. There’s nothing worse than looking at a shaky image on screen. Remember, you want to project an image of authority. If your camera can be set on a tripod, so much the better!

2. Lighting – Make sure the room you’re recording in has plenty of light so your audience can see you. Just watch out for shadows. Do a few run throughs and experiment to make sure you look good.

3. Microphone – Invest in a clip-on microphone. Portable cameras and even smartphones have built-in microphones, but they have limitations. For best sound quality, a separate microphone will do the trick.

4. Subject – Keep your video blog message simple. Don’t try to cover multiple points in one video. Your recordings should only be 1-2 minutes long, so stick to one subject. It’ll be easier to remember anyway, which brings me to the last point…

5. Delivery – Don’t try to memorize a script. You will come across more natural if you can talk normally to the camera. Bonus Tip: Come up with 3 words that relate to your subject. Talk about those 3 points as if you were having a conversation with a friend or client. It will help keep you on point and on time.

Here is an example of a video blog, from my YouTube Channel:

You can see more of my social media and SEO videos at

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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