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5 Tips for Making a Successful Video Blog

Video blogOne of the best ways you can market your business is with a video blog. Videos enable you to connect with your target audience in a more personal way because they can see and hear you, get a sense of your personality and hopefully, come to like and trust you as a result.

Creating a successful video blog involves more than just picking up a Flip Camera and recording. Here are a few tips to keep in mind before you start:

1. Steady Cam – If you plan to sit in front of a camera and speak to your audience, don’t hold the camera in your hand. Set it down on a flat surface. There’s nothing worse than looking at a shaky image on screen. Remember, you want to project an image of authority. If your camera can be set on a tripod, so much the better!

2. Lighting – Make sure the room you’re recording in has plenty of light so your audience can see you. Just watch out for shadows. Do a few run throughs and experiment to make sure you look good.

3. Microphone – Invest in a clip-on microphone. Portable cameras and even smartphones have built-in microphones, but they have limitations. For best sound quality, a separate microphone will do the trick.

4. Subject – Keep your video blog message simple. Don’t try to cover multiple points in one video. Your recordings should only be 1-2 minutes long, so stick to one subject. It’ll be easier to remember anyway, which brings me to the last point…

5. Delivery – Don’t try to memorize a script. You will come across more natural if you can talk normally to the camera. Bonus Tip: Come up with 3 words that relate to your subject. Talk about those 3 points as if you were having a conversation with a friend or client. It will help keep you on point and on time.

Here is an example of a video blog, from my YouTube Channel:

You can see more of my social media and SEO videos at

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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