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5 Tips for Making a Successful Video Blog

Video blogOne of the best ways you can market your business is with a video blog. Videos enable you to connect with your target audience in a more personal way because they can see and hear you, get a sense of your personality and hopefully, come to like and trust you as a result.

Creating a successful video blog involves more than just picking up a Flip Camera and recording. Here are a few tips to keep in mind before you start:

1. Steady Cam – If you plan to sit in front of a camera and speak to your audience, don’t hold the camera in your hand. Set it down on a flat surface. There’s nothing worse than looking at a shaky image on screen. Remember, you want to project an image of authority. If your camera can be set on a tripod, so much the better!

2. Lighting – Make sure the room you’re recording in has plenty of light so your audience can see you. Just watch out for shadows. Do a few run throughs and experiment to make sure you look good.

3. Microphone – Invest in a clip-on microphone. Portable cameras and even smartphones have built-in microphones, but they have limitations. For best sound quality, a separate microphone will do the trick.

4. Subject – Keep your video blog message simple. Don’t try to cover multiple points in one video. Your recordings should only be 1-2 minutes long, so stick to one subject. It’ll be easier to remember anyway, which brings me to the last point…

5. Delivery – Don’t try to memorize a script. You will come across more natural if you can talk normally to the camera. Bonus Tip: Come up with 3 words that relate to your subject. Talk about those 3 points as if you were having a conversation with a friend or client. It will help keep you on point and on time.

Here is an example of a video blog, from my YouTube Channel:

You can see more of my social media and SEO videos at

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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