One of the challenges of growing any business is to build a list of prospects. When you have a large email list, you have a wide audience of prospects who are interested in the products or services that you sell.
I recently attended Ruth Stern’s Ignite Your Ideal Practice Workshop and came away with a wealth of information about how to grow your business. Even though Ruth’s workshop was geared towards helping holistic practitioners, coaches and mental health therapists, the marketing principles she talked about apply to any business.
Ruth told the attendees that there are 4 ways people can learn about your business:
- Online – social media, website, email
- One on one
- Personal call or teleseminar/webinar
- Live speaking
Let’s focus on just one of those methods – your website. This is one of the best tools you have for capturing email addresses to build your list. But you have to give in order to get! Offer your prospects something compelling in exchange for giving you their email address. A newsletter with helpful tips is a start, but a better tactic is to offer a special report with concrete, actionable tips that relate to your product or service.
Once they receive this valuable report, follow up with a series of emails (an autoresponder) that provides more information about your company.
One last tip – make sure your website is optimized with keywords. If your target audience can’t find you online, you’ll have a tough time building your prospect list. If you’d like to know how well your website is performing, contact me today for a free 30-minute consultation.