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4 Ways to Grow Your Prospect List

Online Marketing

One of the challenges of growing any business is to build a list of prospects. When you have a large email list, you have a wide audience of prospects who are interested in the products or services that you sell.

I recently attended Ruth Stern’s Ignite Your Ideal Practice Workshop and came away with a wealth of information about how to grow your business. Even though Ruth’s workshop was geared towards helping holistic practitioners, coaches and mental health therapists, the marketing principles she talked about apply to any business.

Ruth told the attendees that there are 4 ways people can learn about your business:

  • Online – social media, website, email
  • One on one
  • Personal call or teleseminar/webinar
  • Live speaking

Let’s focus on just one of those methods – your website. This is one of the best tools you have for capturing email addresses to build your list. But you have to give in order to get!  Offer your prospects something compelling in exchange for giving you their email address. A newsletter with helpful tips is a start, but a better tactic is to offer a special report with concrete, actionable tips that relate to your product or service.

Once they receive this valuable report, follow up with a series of emails (an autoresponder) that provides more information about your company.

One last tip – make sure your website is optimized with keywords. If your target audience can’t find you online, you’ll have a tough time building your prospect list. If you’d like to know how well your website is performing, contact me today for a free 30-minute consultation.

Image: FreeDigitalPhotos.net

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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