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1-800-Flowers Makes Facebook a One-Stop Shop

I had planned to write about the new Microsoft/Yahoo deal today, when a more interesting story caught my eye on MarketingVOX.com.

It seems 1-800-Flowers is letting fans of its Facebook page place orders for floral arrangements without leaving the social media site. Facebook fans can browse items, place them in a cart, select a delivery date, and send.

Talk about leveraging social media for profit! Lots of other retailers have a presence on Facebook, but they usually just provide forums, coupons, and a link to their main site, where customers can buy from them.

I suppose people may start grumbling about this… saying that’s not what Facebook was intended to be.  It’s supposed to be a place for people to connect with old friends, meet new friends and exchange photos, videos, etc.  But once corporations jumped on the bandwagon, you just knew that 1-800-Flowers idea would come to pass.

It’s going to be interesting to see how much business this e-commerce site will deliver.  And how many other businesses will start to follow suit.  If it gets too “corporate,” I’m afraid Facebook may lose its cache’ and another social media network will have to step in to fill the void.

What do you think?

Click here for the full MarketingVOX story.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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