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1-800-Flowers Makes Facebook a One-Stop Shop

I had planned to write about the new Microsoft/Yahoo deal today, when a more interesting story caught my eye on MarketingVOX.com.

It seems 1-800-Flowers is letting fans of its Facebook page place orders for floral arrangements without leaving the social media site. Facebook fans can browse items, place them in a cart, select a delivery date, and send.

Talk about leveraging social media for profit! Lots of other retailers have a presence on Facebook, but they usually just provide forums, coupons, and a link to their main site, where customers can buy from them.

I suppose people may start grumbling about this… saying that’s not what Facebook was intended to be.  It’s supposed to be a place for people to connect with old friends, meet new friends and exchange photos, videos, etc.  But once corporations jumped on the bandwagon, you just knew that 1-800-Flowers idea would come to pass.

It’s going to be interesting to see how much business this e-commerce site will deliver.  And how many other businesses will start to follow suit.  If it gets too “corporate,” I’m afraid Facebook may lose its cache’ and another social media network will have to step in to fill the void.

What do you think?

Click here for the full MarketingVOX story.

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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