7+ Ways to Repurpose Old Content to Get New Leads

October 20, 2017 Gloria 2 Comments

If you’ve been blogging for a long time, like me, you have probably published a lot of educational content in an effort to attract prospects for your business and get new leads.

People consume information in a variety of ways, so if you’re only writing blog articles, you’re missing out on the audience that only wants to watch videos, for instance.

My recommendation is to repurpose those blog articles, (or any other content you produce), so you can get more mileage out of them, and reach more people who will be interested in what you have to say. Read more…

Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

July 13, 2016 Gloria 0 Comments

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

Read more…

How to Improve Your Facebook Reach – Part 4 [PODCAST]

September 11, 2015 Gloria 0 Comments

boost facebook reachTired of staring at your Facebook insights and seeing dismal engagement rates?

It’s time to shake things up and try some different techniques.

So far this week, on my Write, $ell, Succeed podcast, I’ve shared 15 strategies to improve your Facebook reach. If you missed the first three episodes, you can listen to them here:

How to Improve Your Facebook Reach – Part 1

How to Improve Your Facebook Reach – Part 2

How to Improve Your Facebook Reach – Part 3

In today’s episode, you’ll learn the final 5 strategies to help your Facebook posts get seen by more of your followers. They include tips on leveraging your personal Facebook profile and video.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading relevant to this episode:

How a Facebook Page Can Like another Facebook Page

How to Target Customers with Facebook Ads [INFOGRAPHIC]

3 Creative Ways to Use Facebook Embedded Posts

How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

July 22, 2015 Gloria 0 Comments

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across. Read more…

Local Search Marketing with Video: Case Study in the Making

June 19, 2015 Gloria 0 Comments

local search marketing It’s no secret that local businesses like dentists, plumbers and chiropractors depend on local search marketing to attract new customers. I have worked with a fair share of these folks over the last 6 years. And I can tell you that they are obsessed with being on Page one of Google. And who can blame them?

If you’re new to an area and your faucet starts leaking? What do you do? My guess is, you probably pull out your smartphone and Google “city name + plumber.” And if your company’s website is NOT on page one, it’s highly unlikely you’ll get the call. Read more…