[INFOGRAPHIC] Why Social Media is Essential for Customer Service

November 2, 2017 Gloria 0 Comments

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else. Read more…

Gloria Rand’s Top 10 Blog Posts of 2015

December 30, 2015 Gloria 0 Comments

how to become more productive

Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…

Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.

The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂 Read more…

How to Manage a Social Media Crisis on Twitter [PODCAST]

November 9, 2015 Gloria 0 Comments

social media crisis

Twitter can be an awesome marketing tool for small businesses. But it can all fall apart in an instant when an errant tweet either by one of your team, a disgruntled customer or some other person causes a full-blown social media crisis.

In today’s podcast episode, I share some tips from an infographic ActOn Software put together that describes how you can manage a social media crisis on Twitter.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.) Read more…

Social Media Automation Do’s & Don’ts [PODCAST]

October 15, 2015 Gloria 0 Comments

social media automation

Social media automation can be an awesome time saver for small business owners. Being able to pre-schedule your posts on social networks like Facebook and Twitter frees up your time to spend on your customers and business.

BUT – there are times where it does NOT pay to automate.

In today’s podcast, I’ll share some lessons about when it’s ok to schedule social media posts and when it’s not a good idea.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Social Media Automation

Social Media Automation Do’s and Don’ts [INFOGRAPHIC]

How to Schedule Posts on Facebook Business Pages

The One Social Media Management Tool Every Busy Entrepreneur Needs

Social SEO Simplified: Maximizing the Twitter Search Engine [PODCAST]

October 1, 2015 Gloria 0 Comments

Twitter search engine

As a small business owner with an online presence, you know that Google is the 10,000 pound gorilla of the search engine world. But that doesn’t mean it should be the only search engine to focus on. I’m not talking Bing here. I’m actually talking about social search.

Optimizing your social media presence can pay off big time in helping you attract new customers. Back in 2012, Facebook was averaging 1 billion searches a day… it’s likely much higher today. Twitter gets an impressive 2.1 billion queries per day. That’s not far behind Google’s 3.5 billion searches per day.

In today’s podcast episode, I share some tips on how you can maximize the Twitter search engine to gain more followers and attract more traffic to your website.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Find hashtags for your business: Hashtagify.me

How to Grow Your Business with Hashtags [INFOGRAPHIC]

Top 5 Twitter Management Tools