How Solopreneurs Can Maximize Their Instagram Marketing

March 7, 2017 Gloria 0 Comments

Instagram marketing

Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.

Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth. Read more…

Social Media Automation Do’s and Don’ts [INFOGRAPHIC]

October 15, 2014 Gloria 0 Comments

social media automationOne of the strategies I recommend that small business owners take advantage of is social media automation. Let’s face it. Social media can be a huge time-sucker. If you’re a solopreneuer, especially, you don’t have hours to spend every day monitoring and posting on Facebook, Twitter, LinkedIn, etc. The solution is to automate your social media marketing.

BUT… I don’t mean you should automate everything. There are specific do’s and don’ts when it comes to scheduling posts on social networking sites. This infographic from UK insurance company, Insurance Octopus (love that name!) spells out the things you should and should NOT automate on social media. Read more…

The 30 Minute Plan for Getting More Clients

April 2, 2014 Gloria 14 Comments

getting more clients Small business owners and solopreneurs in particular, rarely have a moment to spare in their workday. But if getting more clients is a priority for you – and it certainly should be if you want to grow your business, you have to make time for marketing. But just how much time is the big question.

How does 30 minutes a day grab you?

Here is a formula you can follow Monday through Friday that is almost guaranteed to get you more business. (Notice I said, “almost.”) Sorry to disappoint you, but I cannot guarantee that you’ll get more clients. I can only guarantee that if you follow this strategy, you’re bound to be more successful than you are right now.

It doesn’t matter what time of day you set aside 30 minutes for marketing. Ideally, it should be at the start of your day. That way, once you’re finished, you can relax and get on with the rest of your tasks. But if you’d rather set aside 30 minutes at the end your workday, that’s fine too. The key to success is to be consistent. Experts say it takes 30 days to establish a habit. This 30 minute marketing plan should become a habit if you want to get the most benefit from it.  Read more…