How to Cope with the Latest News Feed Change from Facebook

July 1, 2016 Gloria 0 Comments

Facebook News Feed ChangeFacebook is getting ready to make another news feed change … again!

The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.

Sounds great, right?

Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising. Read more…

5 Ways to Improve Your Instagram Results with Hashtags [PODCAST]

November 6, 2015 Gloria 0 Comments

Instagram results

Are you struggling to get more followers on Instagram? The first way to improve your Instagram results is simply to post unique, useful and engaging photos. But how do you get those pictures seen by other Instagram users, and especially your target audience? That’s where hashtags come into play, as I explain in today’s podcast episode.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

How to Get More Instagram Likes and Comments

Carl Hiassen

Uncertain How to Use New Twitter Polls? Here are 9 Ways! [PODCAST]

October 27, 2015 Gloria 0 Comments

Twitter Polls

Looking for a new way to boost engagement on Twitter? Try new Twitter Polls! The social networking site is rolling out this new feature to all users. It has the potential to be a powerful tool to add to your small business marketing toolkit.

Here’s an example of a poll I conducted recently:

In today’s podcast, I share 9 ways you can use this new polling feature to help raise your profile online, gather useful customer data and more.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Top 5 Twitter Management Tools

6 Frequently Asked Questions about Twitter

Instagram Tips and Tools – Part 2 [PODCAST]

October 22, 2015 Gloria 0 Comments

Instagram tips part 2

In my last podcast episode, I shared some Instagram tips and tools to make it easier for small business owners to connect and engage with your target audience. In today’s episode, you’ll learn some additional strategies and tools that you can implement to enhance your marketing on the photo-sharing social networking site.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Regram

Google’s URL shortener

Viraltag

Latergramme

10 Ways to Get More Instagram Followers

Which Social Media Platform is Right for Your Small Business

Instagram Analytics: Which Metrics Matter? [PODCAST]

October 12, 2015 Gloria 0 Comments

Instagram is now more popular than Twitter, hitting the 400 million user mark in September. What does this mean for small business owners? It means Instagram has grown into a viable platform to market your products and services. Now that the social networking site has introduced opportunities for advertising, it’s become more important than ever to monitor Instagram analytics.

In this podcast episode, you’ll learn which Instagram metrics you should measure for up-to-the-minute trends to help you grow your brand.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

How to Get More Instagram Likes and Comments [INFOGRAPHIC]

How to Track Instagram Analytics with Iconosquare

instagram hashtags