[INFOGRAPHIC] Why Social Media is Essential for Customer Service

November 2, 2017 Gloria 0 Comments

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else. Read more…

What to Share to Get More Twitter Followers [INFOGRAPHIC]

September 29, 2016 Gloria 2 Comments

Struggling to get more Twitter followers? Just like with any social networking site, the key to attracting followers is to share good quality content on a consistent basis. That can be anything from photos, videos, quotes and of course, your blog articles!

Twitter Followers
But sometimes, even with the best of content, we can get stuck for ideas on what to share. Thankfully, the good folks at PostPlanner have a solution. The social media management company has come up with a terrific infographic that offers 42 new ideas of what you can share to get more Twitter followers. Read more…

Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

July 13, 2016 Gloria 0 Comments

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

Read more…

How to Create Compelling Visual Ads from A to Z [INFOGRAPHIC]

May 17, 2016 Gloria 3 Comments

visual ads
Do you spend much money on social media advertising for your business? If so, you probably know how important it is to create compelling visual ads. Your imagery must be able to grab a prospect’s attention. That means your visual ad must be simple, on-brand, targeted, actionable, and understandable, for starters. If not, you’re just wasting money.

Creating Visual Ads

But how do you create an ad that stands out in this crowded advertising landscape? That’s where the good folks at Bannersnack come in. This company has been around since 2008 as an online app especially designed for making banner ads. So you can feel confident that they know a thing or two about creating good visuals. In the infographic below, they have put together a list from A to Z of everything you need to know to create a visual ad that gets your prospects to take action! Read more…

Mindful Social Marketing: Interview with Janet Fouts – Part 2

January 20, 2016 Gloria 0 Comments

Janet Fouts - Mindful Social Marketing

In my last podcast episode, I spoke with author, speaker and social media consultant Janet Fouts about why mindfulness is important for social marketing.

In part two of my interview, Janet explains about why customer engagement is more important than having a large number of fans on social media.

You can listen to the podcast episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Janet Fouts’ website

Mindful Social Marketing