5 Proven Social Media Platforms to Try Out in 2018

January 10, 2018 Gloria 0 Comments

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in.  Read more…

[Webinar] – 4 Simple Ways to Get More Clients with Social Media

August 18, 2016 Gloria 0 Comments

Are you struggling to grow your business and are frustrated with social media? Join me today at 7 pm ET / 4 pm PT for a free webinar where you will learn, “4 Simple Ways to Get More Clients with Social Media.”

During this FREE webinar, you will learn…

~ How to Avoid the #1 BIGGEST Social Media Marketing Mistake People Make
~ How to Create a Magnetic Online Presence that Attracts Your Ideal Clients
~ How to Ensure that Your Followers Actually See Your Social Media Posts

Register here: https://app.webinarjam.net/register/8494/82ccbfd796

Why People Share Content on Facebook [INFOGRAPHIC]

July 7, 2016 Gloria 0 Comments

Share content on FacebookThe latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!

How can you spark more engagement on your Facebook business page?

One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos. Read more…

Twitter Chats: Interview with Tracey Ehman (Part 2)

January 6, 2016 Gloria 0 Comments

Tracey Ehman width=In my last podcast episode, I spoke with Tracey Ehman, part of the Women Speakers Association Executive Team about Twitter Chats.

Tracey helps run the organization’s #SpeakerChat, which has enabled the WSA to increase its membership by giving its members a platform to share their expertise with other Twitter users.

In today’s episode, I ask Tracey to share why it’s important for biz owners to care about keyword research when it comes to social media marketing. Read more…

How to Use Fan Content to Improve ROI [PODCAST]

October 16, 2015 Gloria 0 Comments

Recently, I shared results of a social media marketing trends survey of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement.

How can you reconcile this dilemma?

One way, is to supplement your content with content supplied by your fans and customers.

In today’s podcast, I share five ways that businesses can use fan content to improve their return on investment.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

5 Ways to Use Fan Content to Generate ROI

Why Brands Lose Social Media Followers [INFOGRAPHIC]

How to Get More Facebook Likes within Minutes