[INTERVIEW] Marketing, Masterminds and More

October 26, 2017 Gloria 0 Comments

A big thank you to Becky Stonebarger, CEO of the Business Connections Network for having me appear as a guest on her Business Chat Network video interview series.

During our talk, I talked about my chapter on leadership from the best-selling anthology, “Conceived to Lead” which was published in September, 2017.

We also talked about why entrepreneurs should invest in themselves and their businesses for opportunities like masterminds, courses and coaching.

2016 Back to School Marketing Guide [INFOGRAPHIC]

August 25, 2016 Gloria 0 Comments

It may still be August, but back to school season is in the air! Well…technically it’s been wafting around for a few months now, as many retailers whip their campaigns out as early as the 4th of July holiday.

back to school marketing guide

As shown in the infographic below, the first days of school varies widely across the country, which is why this season can span several months. And because of this extended marketing season, buying habits can vary greatly depending on the supply. For example, retailers sell the most notebooks and calculators in July. By August, snacks and food lead the way. Read more…

Why It’s Important to Test Before Launching a New Program

February 25, 2016 Gloria 2 Comments

test new programToday’s blog post is about lessons.

#1 – Don’t be in a hurry to launch a new program.

#2 – Remember to test, re-test and test again before launching a new program.

Why is this important? If you don’t follow rules #1 and #2, your launch is likely to fail. At the very least, you could miss out on helping the people who need you the most!

How do I know this? I recently failed to follow rules #1 and #2! Argh!!!! Read more…

Powerful Biz Woman: Interview with Donya Zimmerman (Part 2)

November 20, 2015 Gloria 0 Comments

Donya Zimmerman
In today’s podcast, I conclude my interview with business consultant, mediator, and legal professional Donya Zimmerman. In this episode, Donya talks about why a book can be a powerful marketing tool for the small business owner.

Donya is a public speaker, aspiring author and owner of Family & Community Mediation and Business Consulting and Powerful Biz Woman. She is also a contributing writer with the Maryland Daily Examiner Newspaper, Women Who Rock with Success Magazine, The Professional Pastors, and the Leadership Girl Newsletter.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further resources relevant to this episode:

Donya Zimmerman’s Blog

5 Ways Your Business Can Profit from Slideshare

November 17, 2015 Gloria 0 Comments

Slideshare

Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare?

It’s true!

In today’s podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability!

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.) Read more…