How Solopreneurs Can Maximize Their Instagram Marketing

Instagram marketing

Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.

Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth.

Read more

How to Make a Blog Compelling with Images

You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

But know what else can make your blog compelling? Images!

In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read more

How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Read more

3 Major SEO Mistakes that Keep Bloggers from Attracting Readers

SEO mistakesDo you want to get more web traffic to your blog? Of course you do! After all, more traffic means more readers. And, if you’re blogging for business, more potential customers!

In order to attract more readers, you first need to make sure that you’re not making one of these 3 major SEO mistakes:

#1: No keyword research – This is an essential step! It’s important to use the keywords your readers are using to search for your blog article topic. This will ensure your blog article shows up in the search results. You don’t have to do keyword research each time you write an article. If your blog focuses on a particular subject area, do some keyword research every two weeks or at least once a month. This way you can stay current on the most popular searches. Then you can use those phrases in your article.

Read more