7+ Ways to Repurpose Old Content to Get New Leads

October 20, 2017 Gloria 2 Comments

If you’ve been blogging for a long time, like me, you have probably published a lot of educational content in an effort to attract prospects for your business and get new leads.

People consume information in a variety of ways, so if you’re only writing blog articles, you’re missing out on the audience that only wants to watch videos, for instance.

My recommendation is to repurpose those blog articles, (or any other content you produce), so you can get more mileage out of them, and reach more people who will be interested in what you have to say. Read more…

Still Writing Blog Articles? Why You Should Stop NOW!

April 27, 2016 Gloria 0 Comments

writing blog articles

For years, I’ve been preaching to small business owners that they need to start a blog. Writing articles is a great way to demonstrate your expertise, so you can attract new leads.

I’ve also taught that B.L.O.G. stands for Better Listings on Google – since articles with keywords get noticed by your prospects when they’re searching for your topic on a search engine.

But I’m changing my tune.

That’s right. This SEO copywriter / internet marketing expert says you should stop writing blog articles NOW!

Here’s what I want you to do instead: Read more…

Content Marketing & the Power of Repurposing [PODCAST]

August 14, 2015 Gloria 0 Comments

One of the challenges small business owners have is coming up with new content to share on social media.

Content marketing is a great way to attract and engage new clients. But it can be time consuming, unless you leverage your content and distribute it in new ways. In today’s podcast, I talk about the power of repurposing and share some tips on how you can reuse and recycle your content effectively.

You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading relevant to this episode:

5 Ways to Repurpose Blog Articles to Get Leads

How to Repurpose Content in 5 Easy Steps [INFOGRAPHIC]


Need help coming up with ideas to post on social media? Try Likeable Local. Since I started using this service, I’ve seen an increase in my Facebook engagement. You can try their service out for free by clicking here.

6 Ways to Repurpose Your Blog Articles

July 21, 2015 Gloria 0 Comments

repurpose blog articles Do you struggle to come up with content for social media? I’ve got a solution that should relieve some of your stress. And it’s as simple as leveraging the content you already have: Your Blog!

In this podcast episode, I’ll share 6 different ways you can repurpose your blog articles into other content that can be used to educate and inform your target audience.

You can listen to today’s episode above or in iTunes (where we’d also LOVE to get your reviews on that platform if you have a moment).

Further reading relevant to this episode:

How to Repurpose Content in 5 Easy Steps

Why it Pays to Publish an Email Newsletter

How Regular Blogging Helped Boost Monthly Page Views for Elegant Custom Images

November 4, 2014 Gloria 0 Comments

monthly page viewsThink blogging is a waste of time for your small business?

Think again!

I was able to help an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.

Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords. Read more…