If you’re using social media as a marketing tool, it’s good to know what the latest trends are so you can plan your strategy going forward.
In today’s podcast, I share some of the results from a social media marketing trends survey that Ascend2 conducted this year. The company and its research partners completed interviews with 294 marketing, sales and business professionals around the world. One of the key points they uncovered during the survey is that creating compelling content for social media marketing purposes is not only the most effective strategy used, but it’s also the most difficult to execute.
Further resources relevant to this episode: