Recently, I shared results of a social media marketing trends survey of sales, marketing and business professionals. The majority of those surveyed said creating compelling content was the most effective social media tactic AND the most difficult to implement.
How can you reconcile this dilemma?
One way, is to supplement your content with content supplied by your fans and customers.
In today’s podcast, I share five ways that businesses can use fan content to improve their return on investment.
Further reading and resources relevant to this episode: