Are you struggling to decide where to spend time among the top social networking sites? This can be a challenge for small business owners. Especially if you get caught up in the “shiny object” syndrome. It’s very tempting to start a new presence on the latest craze like Instagram or Snapchat.
Before you start doing any social media marketing, you need to know who your target audience. And you need to know where they hang out! If your prospects don’t use Instagram, you don’t have to use it for business.
SproutSocial has developed an awesome infographic that displays demographic information on the most popular social media sites. Take some time to review this chart and see where your prospects are active. That’s the social networking site you need to be active on too.
Here is the full infographic:
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!
