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Why Brands Lose Social Media Followers [INFOGRAPHIC]

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social media followersHave you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?

You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.

BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:

      • 21 percent said they will unfollow a brand if the content is repetitive and boring
      • 19 percent said they will unfollow a brand on Facebook if they post too frequently (more than 6x a day)
      • Only> 8 percent said they will unfollow a brand on Twitter due to lack of engagement (slow or no response to comments)

    If you want to keep the followers you have, and grow your list even more, it’s important to share new content on a regular basis that’s relevant to your brand.

    You can view more of the survey’s findings in the infographic below:

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About the Author
Gloria Grace Rand
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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