Halloween is right around the corner. Businesses that sell costumes and candy are poised to cash in big, as total Halloween sales are expected to hit $8.4 billion this year, up from $6.9 billion in 2015.
But what if you don’t sell Halloween-themed merchandise? As the following infographic from The Shelf suggests, your business can still generate sales from the holiday, if you get a little creative.
Even if you don’t sell Halloween products, you can still share Halloween-themed posts, images and videos on social media. That’s what I’m doing – sharing a Halloween-themed infographic! 🙂 Read more…
Struggling to attract your ideal client to your website? There are some top SEO mistakes you could be making. Search engine optimization is not easy to master even for SEO professionals. If you’re a small business owner who has optimized your own website, it’s normal to make a few mistakes. After all, Google is always changing their algorithms and it’s not easy to keep up.
But there are some basic strategies that when mastered can help you stand out in the search engine ranks from your competitors.
In this episode of The Rocky Road to Success, I talk with Sue Urda, otherwise known as your Feel Good Guidess about one of the key mistakes she has made in business and the lesson she learned as a result. Sue has made an impact on thousands of individuals through her transformative talks and inspirational writings that teach people to embrace the power of feeling good.
She is a two-time honoree on INC Magazine’s list of the 500 Fastest-Growing Private Companies, and an award-winning and Amazon #1 bestselling author. As co-founder of Powerful You! Women’s Network, Sue has connected thousands of women for business, personal and spiritual growth, and as co-founder of Powerful You! Publishing, she has helped nearly 200 women achieve their dream of becoming a published author. Sue’s mission is to help people find the feel good and live in that space every day.
How is your Facebook page performing? Are you getting enough likes, comments and shares on your posts? If not, it may be time to re-examine your posting strategy. If you’re not being consistent and sharing high quality content regularly, that’s one BIG problem right there!
I know it’s tough to connect with your Facebook fans without paying for ads. The organic reach of a typical Facebook page is about 1 percent or less these days. But it’s not impossible to get engagement without spending money. One of my clients has a Facebook page who gets organic reach of nearly 50 percent on some posts. Read more…
Struggling to get more Twitter followers? Just like with any social networking site, the key to attracting followers is to share good quality content on a consistent basis. That can be anything from photos, videos, quotes and of course, your blog articles!
But sometimes, even with the best of content, we can get stuck for ideas on what to share. Thankfully, the good folks at PostPlanner have a solution. The social media management company has come up with a terrific infographic that offers 42 new ideas of what you can share to get more Twitter followers. Read more…