How Solopreneurs Can Maximize Their Instagram Marketing

March 7, 2017 Gloria 0 Comments

Instagram marketing

Instagram has become one of the most popular social media apps on the market. For solopreneurs, it provides an easy way to share images and videos that support your branding efforts and provide additional value to your audience.

Knowing how solopreneurs maximize their Instagram marketing helps you generate greater visibility for your business so you can leverage new opportunities for future growth. Read more…

The Power of Masterminds for Solopreneurs

February 28, 2017 Gloria 0 Comments

masterminds for solopreneurs

2016 was an emotional year for me. More on that later… But one of the highlights was my decision to run masterminds for solopreneurs.

If you’re not familiar with the concept of a mastermind, its modern day origins trace back to Napoleon Hill, the author of Think and Grow Rich. In that book (which I highly recommend, by the way!), he wrote that the guiding principle of the mastermind is:

“The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

Later, he expands on that, by saying…

““No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind [the master mind].”

I have seen the power of that statement brought to life over and over again over the last year. It began when I signed up for a Mastermind Bootcamp run by the amazing Jay Fiset. Then, later that summer, I invested in a mastermind training program (again led by Jay) so I could learn how to run these groups effectively. Read more…

25+ Common SEO Mistakes to Avoid [INFOGRAPHIC]

November 28, 2016 Gloria 0 Comments

By Jisha Shah

SEO is an effective tool through which you can achieve higher ranking and traffic for your website. However, not all SEO techniques can be beneficial. There are some search engine optimization tactics that can get your site penalized or worse yet, banned and thus, if you are unaware of these tactics, then here is an infographic guide that highlights the top 25+ SEO mistakes to avoid.

SEO Mistakes

SEO mistakes, if not rectified, can adversely affect your site’s ranking & traffic. Plus, it can lead to higher bounce rate resulting in low sales & conversion rate. Moreover, search engines frown upon methods that results in poor user experience and therefore, fixing these mistakes immediately is important, if you want your site to be a user-friendly as well as search engine friendly platform. Read more…

Cultivate the Attitude of Gratitude

November 24, 2016 Gloria 0 Comments

It’s Thanksgiving Day here in the U.S. so it seemed an appropriate time to talk about the attitude of gratitude.

attitude of gratitude
I have much to be grateful for this year, despite some personal angst going on in my life.

I just noticed that it’s been one month since my last blog post, which is not surprising considering the fact that I had to fly across the country to be with my sister, who had been hospitalized with complications from cancer. Needless to say, I’ve been preoccupied. The good news is that she is home now. I am helping to take care of her because she can no longer walk on her own, and she has no other family besides me! Read more…

Cashing in on Halloween Sales [INFOGRAPHIC]

October 25, 2016 Gloria 0 Comments

Halloween is right around the corner. Businesses that sell costumes and candy are poised to cash in big, as total Halloween sales are expected to hit $8.4 billion this year, up from $6.9 billion in 2015.

Halloween sales infographic

But what if you don’t sell Halloween-themed merchandise? As the following infographic from The Shelf suggests, your business can still generate sales from the holiday, if you get a little creative.

Even if you don’t sell Halloween products, you can still share Halloween-themed posts, images and videos on social media. That’s what I’m doing – sharing a Halloween-themed infographic! 🙂 Read more…